The Faros Project: Briefing
=== FAROS TRANSMISSION LOG ===
TIMESTAMP: 2025.07.16.19:00 UTC−05:00
ORIGIN: LIGHTHOUSE STATION ALPHA
SIGNAL STRENGTH: ████████░░ 80%
PRIORITY: RECRUITMENT BRIEFING
CLASSIFICATION: CULTURE ARCHITECTS ONLY
MESSAGE BEGINS: THE FAROS PROJECT BRIEFING
80 years ago today, on July 16th 1945, we entered the atomic age when The Trinity Test detonated the first atomic bomb as part of the Manhattan Project.
The project was named after a city whose name came from the Lenape word meaning "place where we gather wood to make bows" — tools for feeding families.
Ironically, they used a name meaning "gathering for life" to build weapons of death uniting the world in fear.
What if there was a different kind of chain reaction we could engineer?
One that inspired the world to unite in hope?
One that ends senseless destruction forever and ushers in the age of regeneration?
Engineering a Hope-Based Chain Reaction
Stories →
In 1942, J. Robert Oppenheimer gathered the best minds in physics to create a chain reaction that would divide atoms and unite humanity in fear through destruction.
Today, we gather to engineer the opposite: a chain reaction that brings communities together and unites humanity in hope through regeneration.
This isn't just poetic contrast. This is applied memetics, culture science and network coordination. Small actions creating exponential cultural transformation.
The Manhattan Project took 6 years. The Faros Project should only take six months.
Why Faros?
The ancient Pharos Lighthouse of Alexandria stood as one of the Seven Wonders of the Ancient World—a beacon that guided ships safely home for over 1,500 years.
It stood beside the Library of Alexandria, the world's first universal library. Together, they represented the perfect combination: guidance and knowledge, lighthouse and library, stories and transmission.
The solutions are all around us, just waiting to be gathered and shared. We have libraries forming everywhere to share this knowledge with the world.
All that’s left is to light the beacon.
The Narrative Gap This Solves
Stories → Beliefs →
"The future arrives first as a feeling."
Writer and filmmaker Taryn O'Neill identified exactly what we're addressing in her piece "The 4th Act — A New Narrative." She argues we're living through an "Age of Anxiety" because humanity lacks a unifying future-facing narrative.
The right succeed because they have cohesive stories, even if toxic and nostalgic. Meanwhile, the left have scattered movements doing incredible work across hundreds of organizations, but no unifying lighthouse to coordinate their efforts. (We’re past left and right at this point btw, and on to synthesis. See David Rugg’s Project Liminality work referenced below for a breakdown.)
O'Neill calls for a "4th Act" - a shift from "Ego to Eco," (Or as I say from ME to WE or from a Money Economy to a Wellbeing Economy) from individual heroes to collective planetary narrative. A transition from being the hero of your own story to becoming a supporting character in our larger story.
The missing piece? Practical coordination infrastructure to make this transition real.
We're implementing this vision through strategic memetics and network coordination.
Proven Memetic Success - The Experiments Work
Stories → Beliefs → Actions →
This isn't theoretical. The applied memetics work.
Simon Squibb built a media empire by asking people one simple question: "What's your dream?" By making the idea of helping for free inspiring rather than politically charged, his platform gives all profits away to help people start working on their dreams.
He now has over 15 million followers.
Using these same techniques with intentional memetic design, I've nearly doubled my following in a month and reached over a million people with just a handful of posts.
The breakthrough discovery: Ditch explanations. Tell stories of people already doing it.
I learned from content creators. I studied the hooks that worked and combined them with stories that resonate. I found maximally optimal words that cross political and ideological debates: wellbeing economy, community wealth. What works even better is "an economy that supports all life." What works best is ditching the words and explanations altogether and just telling these stories.
"Tell me the facts and I'll learn. Tell me a story and it'll live in my heart forever." - Native American Proverb
When people see others doing it, they see themselves doing it.
They believe they can do it too. And then they take action.
This is belief engineering.
This makes the future we envision real.
The Science Behind Community Wealth Stories
Stories → Beliefs → Actions → Cascade Effects →
"Small actions scale exponentially when they address underlying causes."
The IPBES (Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services) Transformative Change Assessment provides scientific validation for exactly what we're doing. This comprehensive global research identifies how small-scale community initiatives create "rapid, non-linear, large-scale change."
Key scientific findings:
Transformative change is possible and urgent - the current system is failing, but alternatives are working
Small actions scale exponentially when they address underlying causes rather than just symptoms
Network effects accelerate change - ideas spread faster when multiple social contacts adopt them
Community-based solutions outperform traditional approaches during crises
The assessment identifies three root causes of our current crises:
Disconnection from nature and people (extractive vs. regenerative systems)
Concentration of power and wealth (1% owns 39% of global wealth)
Short-term thinking over community wellbeing (GDP vs. wellbeing metrics)
Community wealth building and wellbeing economics directly counter these causes by keeping wealth circulating locally, creating democratic ownership through cooperatives and social enterprise and prioritizing community wellbeing over profit maximization.
These strategies give people agency over their lives and their economies and connect them with each other in community.
“Community Wealth Building fundamentally rewires wealth and power … and it has practical steps.” - Neil McInroy
The fractal effect: Worker cooperatives show 3x survival rates during economic downturns. Community land trusts maintain affordability while surrounding areas gentrify. There are examples across hundreds of movements. Each success story inspires replication elsewhere.
When people hear stories of community wealth and wellbeing economics, they quickly grasp how transformative it is. We tend to overcomplicate things as humans, but these are simple ideas that anyone can understand and are obvious solutions to most of our modern problems.
We’ve done the projections.
Solving for wealth inequality solves for most everything else.
"Behind it all is surely an idea so simple, so beautiful, that when we grasp it ... we will all say to each other, how could it have been otherwise?" - John Archibald Wheeler
The Limiting Belief We're Overcoming
Stories → Beliefs → Actions → Cascade Effects →
Right now, people don't believe this is possible because they don't see it happening.
The core limiting belief isn't political or ideological. It's visibility.
For decades, running a mile in under 4 minutes was considered impossible. Then on May 6, 1954, British medical student Roger Bannister ran 3:59.4 at Oxford.
Just 46 days later, Australian John Landy broke Bannister's record. Within three years, 16 more runners had done it. The mental barrier was broken, and suddenly the "impossible" became routine.
People don't believe wellbeing economies are possible because they don't see them happening. They don't see themselves as part of something that could actually work.
And the happy news is that beliefs require no physical training.
ChatGPT had one million users within days of its launch, but it needed infrastructure.
And these ideas require no infrastructure.
So without those barriers, how much faster can we go?
Our solution: Make the stories visible and provide first practical steps. This creates a positive feedback loop - visibility builds trust, trust inspires more initiatives, more initiatives create more visibility.
We're not trying to convince people of anything. We're showing them what already exists. Inspiring, not telling.
"The future is here. It just has yet to hold a press conference." - Jonathan Haney
Solving The Tower of Babel Problem
Stories → Beliefs → Actions → Cascade Effects →
While we debate terminology, corporate marketing speaks simply to what people actually want.
Here's why other movements haven't achieved coordination: we've created our own Tower of Babel.
I've identified hundreds of movements working on these solutions. Most of them are just some adjective plus the word "economy": Circular Economy, Regenerative Economy, Degrowth, Solidarity Economy, Solar Punk, Gift Economy, Commons Economy, Wellbeing Economy, Community Wealth Building, Localism, Sharing Economy, Care Economy...
The result? We can't understand each other. We can't coordinate. We're speaking different languages while trying to build the same future.
Meanwhile, corporate marketing wins because they speak simply to what people actually care about: health, wealth, relationships, happiness. In terms a fifth-grader can understand. And by educating, inspiring, and entertaining people.
They've been using these techniques since Edward Bernays and the Powell Memo - cultural engineering through strategic storytelling.
For 70 years, they've convinced people that extraction and competition are natural, that "there is no alternative."
We wield the same tools for a different purpose.
Our solution: Drop the jargon. Tell simple stories about what's already working. When people see these stories everywhere simultaneously, trust builds rapidly. Wellbeing economy and community wealth are optimal tested terms, but when possible?
Avoid terms altogether and just tell the story.
We're deprogramming "scarcity and competition are natural" with "abundance and cooperation are everywhere."
Stories Don't Just Change Minds - They Change Reality
Stories → Beliefs → Actions → Cascade Effects → Civilizational Transformation
When people see others doing it, they see themselves doing it.
Stories don't just change minds. They change reality.
"No matter what anybody tells you, words and ideas can change the world." - Dead Poets Society
The chain reaction: Stories shape beliefs → beliefs drive actions → actions create systems change.
Look at the #MeToo movement. As Damon Centola documents in his research on network contagion, it wasn't just individual stories - it was the coordinated sharing of stories across networks that created massive behavioral and institutional change. When people saw others sharing their experiences, they found the courage to share their own. Stories became action, action became systems change.
This isn't awareness work. This is reality engineering. When people see regenerative economies working, they don't just think differently - they act differently.
Let’s incept the culture.
"An idea is like a virus, resilient, highly contagious and the smallest seed of an idea can grow. It can grow to define or destroy you." - Inception
Network amplification means one person inspired becomes a transmission node for dozens more. Visibility creates exponential transformation across communities as people shift from extraction to regeneration, from collective conflict to collective agency.
We're not just changing opinions. We're engineering behavior change at scale through strategic story transmission that reshapes civilization's operating system.
The Historical Moment We're In
Stories → Beliefs → Actions → Cascade Effects → Civilizational Transformation
The synchronicity of this moment is extraordinary.
Right now, as we launch The Faros Project, French archaeologists are lifting 22 massive blocks from the ancient Pharos Lighthouse of Alexandria - after 2,000 years underwater. Their mission is called "THE PHAROS PROJECT," digitally reconstructing the lighthouse that guided ships safely home for over 1,500 years.
80 years exactly since the Trinity Test. A full human lifetime of the atomic age.
The public narratives more divisive than ever. People asking “What can we do?” and not knowing where to turn.
This is the perfect historical moment to create a chain reaction that brings us into the Regenerative Age.
The Scale of What's Possible
Stories → Beliefs → Actions → Cascade Effects → Civilizational Transformation
"It always seems impossible until it is done." - Nelson Mandela
These are the reactions we consistently get when people discover that wellbeing economies and community wealth aren't utopian dreams - they're practical and proven and people are building them right now:
"This is the kind of movement that changes world history."
"Your content is giving me hope and I am sharing these ideas wherever I can."
"My soul thirsts for this definition of economy."
"Could this be the start of a post-capitalism world economy?"
"Where do I start? How do I get involved?"
"The further this message gets the better the world becomes."
I’ve reached over a million people with a handful of posts by myself while homeless. Simon Squibb has 15 million followers from doing this unintentionally.
Our advantage: intentional memetic design plus strategic coordination.
Six to twelve culture shapers working together for three months: we're looking at 50+ million views.
What does 50 million views actually mean?
Direct impact: Reaching 15-20% of the US population, 30-40 million unique individuals globally, with 100-200 million secondary exposures through network effects.
Cultural tipping point: When stories appear across multiple platforms simultaneously, trust builds exponentially. Mainstream media starts covering "this movement going viral." Algorithms begin promoting similar content organically. High-profile figures start sharing wellbeing economy stories.
Creator influence transformation: We become recognized thought leaders in regenerative economics and memetic engineering. Speaking opportunities. Media interviews. Book deals. Strategic consulting. Direct access to policy makers and movement leaders.
Reality engineering success: Wellbeing economies move from fringe conversation to mainstream obviousness. Thought leaders and influencers spin their own version of the message. Communities start implementing more cooperatives, community land trusts, social enterprises, divesting from extractive systems and investing in the new regenerative ones. Companies adopt regenerative practices to meet shifting public demand.
Teaching amplification: We create master classes teaching memetic engineering to thousands of creators. Certification programs training culture shapers in strategic storytelling. Global replication of our frameworks. Exponential scaling through networks we never directly touched.
This isn't just content success. This is civilization-scale narrative engineering that makes wellbeing economies the only true choice rather than the alternative.
How the Coordination Works
Weekly coordination calls structured for maximum effectiveness: check-in rounds on what we tried and what worked, metrics review using our shared dashboard, pattern recognition identifying which stories break through, strategic pivots based on results, and coordination for the following week.
Daily work includes creating content, reaching out to organizations, scheduling across platforms, and feeding data back to our collective intelligence system.
Our dashboard tracks reach and engagement across all participants, documents our best-performing posts and the frameworks that made them work, and maps connections across the hundreds of movements already doing this work.
It’s a one-two punch of top-down influence + bottom-up network effects.
For examples of the first practical steps we provide to people who get inspired, see what we're doing over on Connectioning - the public-facing collaborative media project that just launched.
This is chain reaction design: small coordinated actions creating exponential cultural impact through network amplification and strategic storytelling.
This also takes advantage of rhythmic and focus effects as well as a few more things, which I won’t get into in this brief, but is a strategy we will carry out as a small dedicated group that will maximise our results.
Prerequisites for Joining the Project
Stories → Beliefs → Actions → Cascade Effects → Civilizational Transformation
We're looking for 6-12 committed culture architects ready to engineer humanity's chain reaction. Above all, we need people genuinely interested and committed to this work, regardless of background.
Potential roles include:
Content Creators: Create content around these stories and ideas, send data back to the dashboard
Network Outreach: Emails to contacts, journalists, PR
Content Scheduling: Social media coordination using our free scheduler
Strategy/Memetics: Cultural intelligence and tactical expertise
Data/Dashboard: Tracking cultural spread and coordination
Story Collectors: Finding wellbeing economy success stories
Network Mappers: Connecting movements and culture shapers
Partnership Coordinators: Building amplification relationships
Required reading to understand our approach:
David Rugg's "The InterBrain - How Collective DreamWeaving Can Heal the World" and In Search of a Third Attractor is worth a watch as well (For the Left vs Right sublation). His project is going to be groundbreaking.
Thomas Coombes work on Hope-Based Communication.
Donnella Meadows' "Leverage Points: Places to Intervene in a System"
J. Friday's "What's Our Dream" (HelpBnk case study and cultural engineering strategy)
What we're asking for: Weekly calls for strategic coordination and experiment analysis. Daily experiments in content creation, outreach, and network building. Shared dashboard contributions for collective intelligence. Role ownership for specific aspects of the coordination.
Be serious about committing time.
Be prepared to shed imposter syndrome - this is the kind of project that changes world history.
The Chain Reaction Begins
"Never doubt that a small group of thoughtful, committed citizens can change the world." - Margaret Meade
Once we incept these ideas in enough minds, there's no going back to the old paradigm.
Network effects mean each person inspired becomes part of the transmission.
Stories create belief change, belief change drives behavior change, behavior change creates systems change.
This is civilization-scale coordination through strategic storytelling. We're not building a movement - we're coordinating the culture shapers already engineering the transition. We're providing the lighthouse that helps existing movements find each other and amplify together.
The greatest ideas in the world will never see the light of day without the clarity to help others see the vision and make them happen. Through strategic storytelling and memetics, we make visible the solutions that are all around us and the connections that make transformation possible.
We can inspire humanity to save itself.
Steve Jobs looked around and saw people changing the world who were no smarter than he was, so he decided to put a dent in the universe by becoming a storyteller.
Together, we won’t put any more dents in our home, but inspire people to heal and transform it.
Your Invitation to History
"Are you ready to help engineer the future?"
Next steps: Reply to this email to start a conversation about your availability, interests, and fit for our weekly coordination calls. We'll set up a follow-up call and, if the fit seems right, invite you to our dashboard and coordination system.
Know someone who should be part of this? Forward this message. We're assembling the team that will coordinate humanity's transition.
This is strategic intelligence and memetic coordination for reality engineers who understand that stories, systems, and networks are the tools for reshaping civilization itself.
xoxo
Friday
CHAIN REACTION: INITIATED
STATUS: LIGHTHOUSE OPERATIONAL
=== END TRANSMISSION ===
Ditching jargon for simple stories is key. Corporate marketing figured it out; now we reclaim narrative power for collective good. 💪🏿♥️🔥